Marketing and Globalization

By: Hamza Ikram Jamali

Globalization and foreign connected economy have over-elaborated in the marketing industry. It’s mean to grow in multi culture and multi lingual customer base. Globalization gives business an opportunity to propel brand awareness, increase sales and establishes market in new economy. Global markets can save money as compared to customized marketing by country. Going global helps to expand in long term. The most important part while going global is you should be fully aware of your audience and by which medium bring people together i.e. Facebook, twitter, tumbler, YouTube and Snap chat etc. According to expert opinion social media builds a brand community using hash tag campaign coco cola’s tag line is #shareAcoke. This type of marketing is also called below the line market.