By: Um-e-Aimen
In this modern technological globalized world social media has attracted a massive no of audience all across the world, In such modern landscape people are now spending most of their time in social media by using it for informative, entertainment and communication purpose. According to some latest research about 60.3% people who are active user of internet via smartphones also some latest statistics shows that in 2019 total number of daily youtube user increases to 30 million and approximately 1.9 billion people are monthly spending their their time on youtube.
Now considering this fact many large enterprises including GoPro, Sunsilk ,Redbull ,Delta Airlines, Careem ,Uber ,Coke ,Pepsi ,Huawei, Samsung and so many other firms have started various social media campaigns apart from other digital marketing strategies like Search engine optimization (Seo),Email marketing ,Content marketing so that they can grab attention of audience which are active in YouTube ,Facebook ,twitter, Instagram and other social media websites .Some companies have started posting promotional videos in the internet whereas some big brands like Chanel, Tommy Hilfiger ,Gucci have made their own Instagram pages for promotional purposes .In short we can say that now many business either big or small are using social media as their platform for marketing.