By: Maqsood Shahi
All the world’s a stage: Life is like a play where everyone has a role and a part to perform; from As You Like It, William Shakespeare, Act 2 Scene 7. Every person needs to thrive and perform the onerous task of his life according to his own desired goal. Sherazi has done and dusted his part at this age.
Sherazi a 6-year-old boy hailing from a less inhibited area & Living in the vicinity of Siachen is now trending on major social media platforms, ie Facebook, Instagram & YouTube. He has now embarked on a new journey where every eye is Ubiquitously on him.
In the current competitive market saturation, going viral on social media is difficult. Particularly for a child who doesn’t speak the language well and doesn’t have access to the internet and lives in an underdeveloped location. His parents’ most significant guidance during this journey doesn’t go unnoticed. (Siachen Village Vlog, his father also vlogs.) He magically destroys the bonds of myth with this combination. Sheraz Vlog’s unique style is further enhanced by his selection of audience, topic, and—above all—his innocence. Because most parents in Pakistan don’t let their children start vlogging at a young age, Shiraz has a target kid vlog niche that isn’t saturated. Such a blogger is so uncommon in Pakistan. Although it’s typical in the West, like Ryan Vlogging, which have currently 40M+ subscribers on YouTube.
His innocence and imperfect command of Urdu are two other distinctive aspects of his content. When young children try it, it becomes really compelling even if it may seem amateurish. Particularly, Punjabi people enjoy it. Everyone is extremely entertained by it.He has currently amassed 1.6 million followers on Instagram, 1.3 million on Facebook, and 1.13 million on YouTube in just two months. Which is simply incredible.
Until a couple of years ago, Most Elders specifically and general Mass particularly have had red eye on those teenagers and students who were noticed online.Now, This Scenario had changed substantially and evidently with the Rapid increase in technology and Globalisation. Muhammad Sheraz has broken this trend by using such platforms to garner huge audiences, Fame, Respect, and money at large.
In our society, Still yet , but comparatively less from the past, It has become common to criticize on negative aspects and talent of a person unreasonably. Whether, I don’t know it’s a form of jealousy or anything else that they discourage & bulldoze neophytes before their bloom.
It is desire of thousands to enjoy superb moments with celebrities, to get social approval and make a career through different platforms, social media is the most effective one, Budgetary and accessible for all and sundry. Sherazi has done and dusted despite myriad impediments as he shows in his vlogs, How life is hard in Siachen Valley, Hopefully you have gone through it and observed through critical lenses. Muskan and Sheraz have won the hearts of millions beyond Pakistan while reshaping & Restructuring norms and setting a new dynamic.
The most stunning thing is that Sherazi has introduced GB Culture and Tradition to his Million of followers across the border. More compellingly and imperatively, He is now spearheading climate-related issues In Gilgit Baltistan, as it is the most vulnerable area in Pakistan regarding to climate change. Concurrently some people see him as a young climate advocate.
Sherazi is now among top-notch YouTubers. He became the most subscribed personality in GB his native land in a very little period of time, since, then, he started recently he was in Karachi, amidst celebrities and in the most celebrated program ‘Shane-e-Ramadan’ hosted by Wasim Badashami as Sheraz jokingly called before appearing in the first session. Creativity takes courage, and Muhammad Sheraz has that courage whatsoever, Recently he met with PM Pakistan Mian Muhammad Shehbaz Sharif. The PM gesture is praiseworthy. Encouraging young minds and creativity is what we need at this very crucial time when the nation is facing a poly-crisis and there’s a bit ray of hope for those youths.