Book Review: Impact of Pakistan Maritime Affairs on Blue Economy in Backdrop of CPEC
Review By: Waniyyah Hassan
The author, commodore Dr. Sajid Mahmood Shahzad SI (M) is a retired naval officer. He joined the Pakistan Navy in 1985 as an operation branch officer....
IBA X Unity Foods Come Together To Champion Higher Education
By: Ahsan Yameen
KARACHI: Unity Foods has signed a MoU with IBA, marking the beginning...
Spotify launches daylist in Pakistan, an ever-changing playlist tailored to Your daily moments
NEWS DESK
Spotify’s personalized listening experiences continue as it launches daylist, your day in a...
The Impact of Artificial Intelligence in Tracking & Managing Infections in Pakistan
By: Samsaam Fazal
In Pakistan, the impact of artificial intelligence on tracking and managing...
Innovation as Women’s Day Essence: Young Pakistani Women Combating Conflicts and Promoting Peace through a Game
By: Sarmad Soomar
Women have become agents of change in Pakistan's complex socio-political terrain, guiding...
Gwadar Port: An Economic Hub
By: Hamnah Nouman
Gwadar, an international trading route for Pakistan is located at the mouth of Persian Gulf and holds 2/3 of the world’s oil...
Role of Incubators in the Startup Ecosystem of Pakistan
By: Muhammad Asad Zameer
Pakistan is a country with rising talent and inquisitive
minds seeking opportunities to aid their ideas. Despite living in a country
with a...
BUIC faculty, students visit D.G. Khan Cement
Web Desk
ISLAMABAD: Students of MS Project Management Department of Management Sciences, Bahria University, Islamabad visited D.G. Cement on an Industrial tour.
The students were...
WordPress meetup organized in Islamabad
Islamabad: WordPress Islamabad organized second WordPress Islamabad meetup in National Incubation Center (NIC) Islamabad. Organizing team of WordPress Islamabad is conducting monthly meetups with...
Seminar held in Islamabad to aware students about SDGs
Islamabad: Practical Platform For Champions (PPC) Islamabad Chapter in collaboration with Air University School of Management (AUSOM) & DadaBhoy Foundation organized an interactive and...
Marketing Analytics
By:
Syed Mansoor Gillani
Marketing Analytics involves the managing, measuring
and analyzing the performance of market to maximize the effectiveness and
optimized return on the investment (RIO).Understanding the...
Trade Shows and Pakistani Market
By: Muhammad Fahad Fahim Qazi
“By and by, present government custodians concede that the state is
confronting overwhelming financial drawback, which emerged prominently due to
former guardian...
Marketing and Globalization
By: Hamza Ikram Jamali
Globalization and foreign connected economy have over-elaborated in the marketing industry. It’s mean to grow in
multi culture and multi lingual customer...
Creative Guerrilla Marketing
By: Bilal Tanveer
It’s a strategy to promote products or the services on the
streets or other public places with less money and get attention of...
Sharp Intelligence of Retailing
By: Zobia Iftekhar
We have observed very common thing whiling going for grocery and food shopping. If we are hungry while shopping we end up...
Social Media; A major Hub of Digital Marketing
By: Um-e-Aimen
In this modern technological globalized world social media has attracted a massive no of audience all across the world, In...
Importance of Marketing Mix in Marketing Strategy
By: Tooba Farooq
Marketing is a management process through which goods
and services move from. This management process includes four major variables which
is called Marketing Mix....