By: Bilal Tanveer
It’s a strategy to promote products or the services on the streets or other public places with less money and get attention of local public. It is done in public places parks or benches to attract a big audience. One of best Guerrilla marketing I would love to write about is Coca Cola bringing people of India Pakistan closer. Coke small word machine provided live communication portal linking India and Pakistan. It was kind of emotional exchange of common passion and interest is also projected streaming videos. The benefits of guerrilla market are Guerrilla marketing are typically low budget and rely heavily on unconventional methods to reach the consumer, Guerrilla marketing campaigns are memorable and unconventional by nature and show the ability to leave a lasting impression on consumers and Guerrilla marketing can easily go viral and gain exposure by millions of people.
