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YouTube: What did we watch in Pakistan during 2023

YouTube’s top lists this year were dominated by famous Pakistani dramas, Desi songs, and daily vloggers like Ducky Bhai and Zamzam Electronics Trading

KARACHI: Today, YouTube unveiled lists ranking the top trending videos, music videos, Shorts, creators, and breakout creators in Pakistan. This year’s lists are reflective of the most important moments to unfold in 2023 on and offline.

In order to respond to the demand for more active content, the arrival of YouTube Shorts became a fresh breath on the platform, both for creators and users. The latter are looking for information or entertainment material that is much faster and more accurate, so a format that takes a few seconds is ideal for audiences such as millennials and Generation Z. YouTube announced that YouTube Shorts is now averaging over 70 billion daily views. Last year, the number of channels uploaded to Shorts daily grew by over 80%, and YouTube Shorts are being watched by over 2B logged-in users every month.

The long-form content also resonates well with Pakistani audiences, indicating that despite the varying patterns of users’ consumption behavior, both formats continue to enjoy the dominance of video-form content in Pakistan. An example of this is the top trending videos, which are about different topics each year, the content is more striking and visually appealing, in short: it causes an impact. Also, the Top Trending Videos list is based on a range of factors – beyond just views – that indicate how “trending” a video really is. The YouTube Culture & Trends team also considers engagement and looks at signals like shares and likes of a certain video.

Farhan Qureshi, Google Regional Director for Pakistan, Bangladesh, and Sri Lanka, mentioned that “the top trending lists of this year reflect the cultural evolution in Pakistan, notably marked by a substantial rise in Shorts viewership and distinct fan bases forming around specific content categories such as music, dramas, and vlogs. Moreover, creators are embracing multiformat approaches in order to explore new genres and audiences. Moving forward, we anticipate the ongoing expansion of multiformat content, resulting in a more varied and interesting range of content than ever.”

Music is also a type of content that is popular on YouTube. In 2023, YouTube Music and YouTube Premium,  a paid membership, enhanced the viewing experience with ad-free content, offline and background play providing an immersive music experience.

In keeping with this, artists continue to broaden their horizons through multiformat, allowing their audiences to learn more about them via a variety of format types. Zamzam Electronics Trading is an example of YouTube creators who have successfully positioned themselves in multiple formats. Their videos, “watch funny magic of fan” and “happies is helping others,” have propelled them to the top of the Top Creators and Breakout Creators lists.

This year, YouTube released five lists:

Top Trending Videos

  1. Tere Bin 2nd Last Ep 57 – [Eng Sub] – Digitally Presented by Nisa BB Cream – Yumna Zaidi – Wahaj Ali
  2. Tu Subha Di Paak Hawa Warga | Nimra Mehra | Beautiful Song | DaisBook
  3. Mayi Ri | Episode 1 | 2nd August 2023 (English Subtitles) ARY Digital Drama
  4. Muhabbat Gumshuda Meri – Episode 01 [????????] – { Khushhal Khan & Dananeer } – 28th April 2023 – HUM TV
  5. Dog rescue and build Loving Dog House – Build House for Puppies
  6. Macharla Chunaav Kshetra (M.C.K) New Released Full Hindi Dubbed Movie | Nithiin, Krithi Shetty
  7. College Gate | Episode 01 | Green TV Entertainment
  9. Ji Wife Ji(Full 4K Movie) Roshan Prince ,Karamjit Anmol, Harby Sangha, Anita Devgan | New Movie 2023
  10. Baraat Entry In Style ???? | Ducky Bhai Aur Aroob Ki Shadi (Baraat) | Part 1 ????

Top Shorts

  1. Pati ko banaya pagal #imkavy #youtubeshorts #shorts @umangkatyalvlogs
  2. When he’s asleep ???????? #homecleaning #gadgets #usa #smarthome #cleaning #canada
  3. اول تجربة لي بالتصوير ????!
  4. Impossible Chip Swipe Challenge!
  5. Awesome mousetrap ideas from plastic and cardboard buckets#mousetrap #rattrap #shorts
  6. kerja sama yang baik#shorts
  7. Do not waste food #Shorts
  8. Jio Phone vs iphone???????? #shorts #ytshorts
  9. E 사이에 있는 I
  10. Trending Gadgets!????, Smart Appliances, Kitchen Tools Utensils, Home Cleaning/Beauty, tiktok #shorts

Top Music Videos

  1. Hum Sindh Main Rehne Wale Sindhi | Mumtaz Molai | Urdu Song|  Ghazal Enterprises
  2. Tere Vaaste | Zara Hatke Zara Bachke | Vicky Kaushal, Sara Ali Khan, Varun J, Sachin-Jigar,Amitabh B
  3. Kya Loge Tum | Akshay Kumar | Amyra Dastur | BPraak | Jaani | Arvindr Khaira | Zohrajabeen
  4. Zihaal e Miskin (Video) Javed-Mohsin | Vishal Mishra, Shreya Ghoshal | Rohit Z, Nimrit A | Kunaal V
  5. Phir Aur Kya Chahiye| Zara Hatke Zara Bachke| Vicky K, Sara Ali K, Arijit Singh,Sachin-Jigar,Amitabh
  6. Guli Mata – Saad Lamjarred | Shreya Ghoshal | Jennifer Winget | Anshul Garg
  8. Udh Di Phiran (Official Video) Sunanda Sharma  | Bilal Saeed | New Punjabi Song 2023
  9. O Bedardeya (Full Video) Tu Jhoothi Main Makkaar | Ranbir, Shraddha | Pritam,Arijit Singh, Amitabh B
  10. What Jhumka? | Rocky Aur Rani Kii Prem Kahaani | Ranveer | Alia | Pritam | Amitabh | Arijit | Jonita

Top Creators

  2. Ducky Bhai
  3. Shehr Main Dihat
  4. Salman Noman
  5. Sistrology
  6. Ijaz Ansari Food Secrets
  7. Maaz Safder World
  8. malik abubaker
  9. Sadiq Ahmed Vines
  10. Rabia Faisal

Breakout Creators

  2. Pak Town Vlogs
  3. Areeb Pervaiz
  4. Ali Baloch
  5. Mishkat Khan
  6. Lucky Sayed
  7. Chatpaty Pakwan
  8. Hassan Hameed
  9. Abdullah Tariq Khan
  10. Tayyab Wahand

To have in-depth detail of the lists in Pakistan and globally, you can go to youtube.com/trends.

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