By: Zobia Iftekhar
We have observed very common thing whiling going for grocery and food shopping. If we are hungry while shopping we end up buying much food stuff that we won’t actually want. This is very common practice.
Our buying behavior is very much affected by our emotions and our moods. No matter how intelligent a customer is; in the end he is slave of its emotions.
A marketer should keep in mind that what customer want and how to deliver the concept of product. So those customers end up buying it even if he doesn’t need it. We will take an example of some candies or any junk food. They advertise it in such a way that it looks so fun and energetic and grab the attention of children and even grownups are attracted to buy them and they actually end up buying them. A marketer is playing a very tricky game to sell its products. In short by understanding the level to which our brain rely on emotions while buying a marketer can appeal to the feelings of customers to boost their level of buying products.
